Adapting to a changing market is vital for any business whether they are small or large. Be Less Zombie reveals how some of the biggest innovators have moved to distance themselves from the herd, check out this great read which features tips from author Elvin Turner on how companies of any size can enable change.
Be Less Zombie distils 10 years of field research amongst some of the world’s leading innovators into a pragmatic, actionable toolkit.
The book's ‘Turn It On’ innovation framework gives leaders and managers tools, processes and pathways to make bolder and more profitable innovation an inevitability, not an anomaly.
Turner’s research delves beyond the business world. He brings insights from a wide range of unexpected, expert sources including a guerrilla negotiator, a cage-fighter trainer, an X-Factor coach, a senior emergency room doctor, and a fashion designer.
Be Less Zombie is a practical handbook for leaders and managers who need to:
De-risk bolder, more profitable innovation
Make innovation a measurable capability
Equip teams with essential tools and skills for leading innovation and transformation
Help teams find new capacity, passion and energy to deliver today’s business whilst discovering tomorrow’s
Elvin Turner is an award-winning innovation advisor to global corporations, government bodies, not-for-profit organisations, and start-ups around the world. He is also an associate professor at several business schools.
Available now from Bookshop.org - Foyles - Waterstones
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